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For outsiders building their first app
Practical guides on idea validation, the outsider mindset, and how to know if your idea is worth building — before you spend weeks on it.
Idea Validation5 min read
Should I Build This? The Question 100 Outsiders Asked Me This Year
Most people who come to me with a product idea already know the answer — they just need someone to ask them the right questions. Here's the framework I've used over 100 times.
Read →How-To6 min read
How to Validate an App Idea in Under 2 Minutes (Without Paying a Consultant)
Traditional validation is broken. MVPs take months. Consultants cost thousands. Here's a faster, cheaper way to know if your idea has legs — before you write a single line of code.
Read →Mindset5 min read
Why Non-Technical Founders Have a Massive Advantage Right Now
The shift is already happening. Managers, lawyers, and salespeople are building better first products than most developers — because they know the problem. Here's how to use that.
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